CBFA Director of Marketing

​

Purpose

It is because the CBFA offers valuable benefits for Christians interested in biblical integration in business that we promote the organization in a positive manner.  To this end, the Director of Marketing duties include:

 

• Extending the CBFA’s brand awareness

• Promoting the organization in a positive manner for members in both Christian and non-Christian colleges and universities

• Overseeing both print and on-line promotions of the organization including but not limited to:

  • The CBFA Web site

  • Brochures

  • Promotional materials

  • Social media

 

Qualifications

• Member in good standing with the CBFA

• Expertise in marketing skills

• Strong communication and relational skills

• Ability to work closely with the CBFA Board and its associated committees

 

Selection Process

Selected by the CBFA Executive Committee and approved by the Board

 

Term of Service

• The Marketing Director serves a three year term.

• The term of office begins immediately following the annual business meeting.

• At the discretion of the CBFA Board, the Marketing Director may serve additional consecutive three-year terms.

 

Authority

• The Marketing Director is a non-voting member of the CBFA Board and represents the board on issues related to marketing functions of the organization

• The Marketing Director is empowered by the Board to complete marketing functions

 

Duties

Develop and oversee marketing efforts of the organization, including, but not limited to:

• Maintain oversight of all social media for the CBFA

• Maintain oversight of registration of the CBFA logo and branding efforts of the organization

• Oversee the role and activities of the database administrator

• Oversee the role and activities of the web site administrator

• Oversee the role and activities of the newsletter administrator

• Oversee the role and activities of the virtual communications administrator

 

Strategic Plan Related Responsibilities

• Create a standing Membership Development Committee chaired by a member of the Board of Directors. (M1.1.1)

• To increase awareness and market penetration within CCCU institutions. (M1.2)

• Identify and support a CBFA champion (cheerleader) on each campus currently involved with CBFA.  This person would keep the value of CBFA membership "in front of" current and potential members on his/her respective campus.  He/she would provide a friendly, personal, but unbiased, two-way communication conduit for CBFA. (M1.2.2)

• To increase awareness and market penetration among Christian faculty within non-CCCU institutions. (M.3)